DIGITAL, PROGRAM MANAGEMENT, AND OPERATIONS LEADERSHIP

DANI
SPIRES

EMAIL: DANIELLE.L.SPIRES@GMAIL.COM
PHONE: 717.557.5760

ABOUT

Throughout my career, I've honed my management skills and influence through effective leadership. I have a successful track record of collaborating with senior leaders to vision and implement strategic roadmaps. Leveraging my expertise in various industries and disciplines, I can effectively anticipate potential obstacles, assess risk, and create and implement plans that ensure success. With extensive experience leading large-scale initiatives and teams to success, I bring a fresh perspective to any challenge or opportunity. I prioritize cultivating an innovative and creative mindset within my team, which helps us overcome obstacles and achieve our goals. As a manager, I am proud to support my team's growth and development by adapting my leadership style to their needs. Whether a more hands-on or hands-off approach is required, I always aim to empower my team to take ownership of their work and reach their full potential.

In addition to my work, I am an avid cyclist and coach. My wife and I also run our ranch and operate a nonprofit project that provides affordable food to our community and supports emerging cottage industry businesses.

 

Experience

SALESFORCE, 2017 - PRESENT

Sr. Director, Digital Strategy

Manages a team of digital strategists, analysts, developers, and content authors responsible for the health of our product portfolio on salesforce.com, resulting in $800M+ in marketing pipeline annually.

Other roles held during tenure include Director, Digital Strategy, Sr. Manager, Digital Strategy, and Sr. Program Manager.

DIGITAS LBI, 2015 - 2017

Associate Director, Project Management

Led a 30+ person multi-disciplinary, global team responsible for migrating complex automotive websites onto Adobe Experience Manager.

PANDORA, 2014 - 2015

Sr. Digital Producer

Oversaw design, engineering, audio, and video teams that created custom-sponsored stations for Pandora listeners. Partnered with the product team to ideate and document requirements to improve listener experiences.

COMRADE, 2013 - 2014

Sr. Project Manager

Managed the delivery of large-scale, feature-rich projects centered around overhauling the user experience for financial services and healthcare clients.

THISMOMENT, 2011 - 2013

Strategic Project Manager

Supervised project management, creative, and engineering to deliver high-quality programs across a variety of industries.

EVEO, 2008 - 2011

Director, Strategic Planning

Spearheaded efforts with the CEO and Senior Leadership Team to identify, prioritize, and manage new business opportunities.

Other roles held during tenure: Sr. Project Planning Specialist and Sr. Project Manager.

IVILLAGE, 2007 - 2008

SALES MARKETING PRODUCER

Developed sales materials and new product offerings for the launch of YourTotalHealth.com. Managed client-sponsored interactive mini-sites, games, sweepstakes, and editorial content for iVillage and YourTotalHealth.

GLAXOSMITHKLINE, 2005 - 2007

WEB PROJECT MANAGER

Oversaw 1on1health web and print work. Partnered with design, IT, content, brand managers, and upper management to develop new and maintain content for 27 health conditions.

SKILLS

DIGITAL SAVVY

Instinctive and tested understanding of digital ecosystems; experience in web tooling, user journey design, data-driven optimization, SEO, accessibility, and compliance.

STRATEGIC ALIGNMENT

Skilled at bringing people together - rallying diverse leadership and team opinions into something creative and cohesive.

GET IT DONE

Strong reputation as someone who delivers with scale and speed - transcending reporting structures. Able to leverage strategic and operational backgrounds to improve results and efficiency.

TEAM MANAGEMENT

Challenges the status quo thoughtfully and has the EQ to know when to acquiesce to move the team forward. High favorability scores on team leadership surveys. Experienced in org design, budget, and vendor management.

 

EDUCATION

LA SALLE UNIVERSITY

B.S. Integrated Science, Business, and Technology Minor, Business Administration

 

VALUES

BE HELPFUL

CLEAR IS KIND

EMPOWER OTHERS

MAKE THE COMPLEX, SIMPLE

 

INTERESTS

CYCLING

VAN LIFE

RANCHING

FOOD ACCESS