From Salesforce to Asana, I've built the marketing teams that turn digital into the growth engine.
About me
I'm a marketing leader with two decades of experience building digital organizations that drive pipeline and revenue.
At Asana, I lead a global team responsible for digital strategy, lifecycle marketing, web, and SEO—channels that generate a significant share of the company's recurring revenue. Before that, I spent six years at Salesforce building the digital strategy function from program management to senior director, ultimately leading a team that influenced hundreds of millions in annual pipeline.
What I've learned along the way: the best marketing teams aren't the biggest ones. I solve problems through technology and team development before adding headcount. When the system works, when Product and Sales are aligned, when tools amplify instead of complicate, when people are growing into their roles—the results follow.
The companies that shaped my approach.
I've had the opportunity to learn from and grow with some amazing companies.
What it's like to work with me.
Shannon Duffy
CMO, Asana
“Dani is the rare leader who seamlessly bridges the gap between high-level digital strategy and relentless execution. During our time at Asana, she didn't just manage our digital presence; she reimagined what it could be.
She possesses a visionary mindset and an uncompromising work ethic, always pushing the boundaries of the web experience to be more intuitive, engaging, and conversion-focused. If you want someone who can see the future of digital and then build the roadmap to get you there, Dani is the person you want in the room.”
Jordan Lassaline
Program Manager, Salesforce
“Dani is without a doubt, the best boss I've ever had the pleasure to work with. She is an incredible mentor and advocate who always championed my career at Salesforce. She's also the exact right mix of hands-on when I needed support with a tricky project issue or escalation, but allowed me the space I needed to own my own process and projects."
Kristi Lundgren
SVP Industry Product Marketing, Salesforce
“It's clear Dani is one of those people whose picture will hang in the work hall of fame. She manages to strike just the right balance of fun with 'get 'er done,' which makes partnering with her even on tough and time-sensitive projects a pleasure. She is gifted at bringing people together, rallying diverse stakeholder opinions into something creative and cohesive.”
Amy Jacobson
Director of Video Production, Eveo
“By the time I made the move to leave she was reporting to Eveo's CEO and directly involved in critical strategy decisions for the company. Because she is a solid project manager first, Dani was able to take her strategic thinking and build a structure and implementation plan to bring her ideas to fruition. It's rare to work with people who are the full package."
Adam Davis
Creative Director, Comrade
“Dani is a rare find--not just organized, but also creative and strategic. I've had the good fortune of working with her on a number of projects over the past year, and am impressed not just by her ideas, but her agility in turning them into something useful.”
Let's build something.
I've spent two decades building marketing organizations at companies like Salesforce and Asana, and the last two years proving what AI-native marketing operations actually look like in production.
Executive marketing
leadership roles
Advisory and board opportunities
Speaking on AI transformation in marketing
Strategic
partnerships
